HP has just lately accomplished its acquisition of HyperX peripherals (opens in new tab), leaving Kingston with its gaming reminiscence division in want of a brand new title. After some critical soul looking, and possibly some very costly market analysis, it has some new branding on the way in which: Kingston Fury.
They’ve even gone and produced a swanky video of the brand new brand (opens in new tab), which seems to be prefer it might be seen flashing on a billboard in Cyberpunk 2077.
This new branding will probably be utilized to each its gaming reminiscence and gaming SSDs, though up to now it seems to be like solely the gaming RAM has seen the memo. After all, it might imply that its SSD division is ready to make use of the brand new Fury model on new drives—perhaps we’ll see its awesomely named Ghost Tree SSDs use it?
If Kingston Fury appears considerably acquainted, that is as a result of Kingston has used the Fury title earlier than though beforehand below the HyperX banner. So not that a lot of a leap then. It does really feel somewhat excessive for an entire part model, however we’ll most likely get used to it in a short time.
Kingston Fury will probably be used for Desktop PC reminiscence, with the Beast and Renegade sub-brands showing shortly. On the laptop computer facet, the Kingston Fury Affect SODIMMs will probably be doing the rounds.
Kingston has been a stable go-to model for reminiscence over time, and the underlying know-how will not change a lot, if in any respect, so it must be all good going ahead.
A brand new model might give Kingston the chance to reinvent itself somewhat, and perhaps go after the fanatic avid gamers much more. With DDR5 on the horizon and loads of efficiency available from DDR4 nonetheless, it looks as if a great time for Kingston, nay Kingston Fury, to refocus its efforts.