September 13 – EA Sports activities and Italy’s Serie A have introduced a brand new unique partnership and licensee settlement giving the online game writer unique license to 14 golf equipment in addition to a collection of competitors activations.
EA has shall be Title Sponsor and associate for Supercoppa Italiana – the occasion shall be renamed the EA Sports activities Supercup from subsequent season – whereas the deal additionally consists of launch of a newly revampoed esports competitors eSerie A TIM, which shall be performed on FIFA.
No worth was given for the deal which is described as being multi-year.
The FIFA 22 sport that launches October 1 may have unique Serie A activations, together with the mixing of Serie A into FUT Crew of the Week, FUT Serie A Crew Of The Season and a brand new EA SPORTS Participant of the Month award.
“Lega Serie A and EA SPORTS teaming up is a novel alternative to supply enhanced visibility of our Golf equipment and gamers for years to return,” mentioned Luigi De Siervo, CEO of Lega Serie A.
“As we already demonstrated with the eSerie A TIM, EA SPORTS is the proper associate for us: we share the identical targets and dedication to maneuver the sport of soccer ahead worldwide.”
As title sponsor of the Supercoppa Italiana, EA SPORTS content material displayed in the course of the season at Coppa Italia, Supercoppa Italiana, and the Serie A Championship video games and on its digital platforms.
“That is the start of an thrilling new partnership with Lega Serie A that permits EA SPORTS to proceed to develop the love of soccer globally,” mentioned David Jackson, VP of Model for EA SPORTS FIFA. “This collaboration with Lega Serie An additional highlights our dedication to Italian Soccer. We’re bold for Italy now and sooner or later and can develop our presence there with the objective of delivering probably the most genuine and unparalleled gaming experiences in soccer.”
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